“The challenge of always achieving more and better with a hint of good humor from the people around me.”
In her own words, this inspired Diana — a constant desire to go further, to do better, always with lightness and a smile. For her, design was never just about aesthetics — it was about feeling. About meaning. About connection.
And that is precisely what she left us with. In the beauty of her work, she inspired not only by what she created, but also by how she created it: with quiet brilliance, simplicity, and a heart full of light. No matter the challenge, Diana faced it with unshakeable determination and a steadfast will to always give her best. Always.
That spirit carried her through her studies, first at the Polytechnic Institute of Tomar, where she graduated in Design and Technology of Graphic Arts. Then, following her love for thoughtful, intentional design, she earned her Master’s in Graphic Design and Editorial Projects at the Faculty of Fine Arts, University of Porto.
Those years of dedication and learning laid the foundation for what would come. In 2014, she started an internship at LOBA. It was the beginning of an incredible journey filled with joy, inspiration and great design. From the very beginning, her colleagues knew she was special.
Even in those early days, everything she created "felt right" — beautiful, yet effective and well thought out. Her work carried that rare quality: honest, clear, and quietly brilliant, making design seem effortless, while those who worked closely with her knew the depth of care she put into every detail.
Over the years, Diana brought countless brands to life. She created identities, crafted digital experiences, illustrated stories for print and video, and poured her soul into editorial projects that became art pieces. Her creativity didn’t shout — it spoke gently, with elegance, warmth, and a subtle touch of humour. She had a true talent for elevating brands, giving them depth and endless versatility.
Her creative brilliance was recognised with prestigious national and international awards. But her work was much more than just accolades—it was a true reflection of her personality, always focused on adding value to the brands she touched. Through elegance, a keen sense of humour, and an innate ability to bring lightness to even the most serious topics, everything she created was meaningful and relatable. Her approach transformed brands, giving them a human touch that resonated deeply with all.
Diana not only inspired others through her work, but was also remarkable for her ability to bring out the best in her colleagues. Always genuinely involved in everyone's projects, she shared ideas, collaborated on solutions, and knew how to guide her team with leadership that made a difference. In 2022, as Art Director and Team Leader, her influence grew even stronger, leading the team to ever-better results each day.
However, it was the way she lifted others that made her truly unforgettable. She celebrated her colleagues' achievements, listened attentively, and made everyone feel valued. She didn't just lead a team — she inspired one, every single day.
Diana had so much more to give. Though she left us far too soon, her legacy lives on — not only in the work she created, but in the hearts she touched and the endless inspiration she leaves behind.
Diana was bound to continue inspiring designers and communication professionals throughout her career. This project is a tribute to her exceptional talent, a way to remind us of the power of creativity rooted in simplicity and soul, and a call to inspire others to do their best work in the kindest way — always with heart. Always with a smile.
She will forever inspire us.
Let her inspire others as well.
Endlessly.
Diana Filipa Gonçalves Lopes
1992-2025